Primarily involved with powerboat and personal watercraft racing, P1 is an international sports promoter founded in 2002. Since then, the company has staged more than 600 races in 18 countries on four continents to become a leading marine motorsport brand. With its two main offices are in London and Orlando, P1’s relationship with the Union Internationale Motonautique (UIM) spans almost two decades and it is a member organisation of the APBA.
P1 delivers high-calibre events that generate significant levels of inward economic investment at host venues, together with the commercial platform created for sponsors, partners and the wider marine industry. The key drivers are increased competitor numbers, a host of television broadcast deals around the world and rising spectator numbers. P1 recognises the ever-increasing importance of sports events in the travel and tourism industry, designing and activating its race events to enhance the profile of venues, driver visitor numbers and boost the regional economy. Creative marketing and strategic partnerships are essential ingredients in achieving these results.
This increasingly important brand within the P1 family encompasses the APBA offshore national championship series, with P1 having been granted by the APBA exclusive worldwide rights to film and distribute its offshore events for the next five years. At all race events, P1 will produce a one-hour television highlights show, featuring Class 1 racing and other APBA classes, to be broadcast in the United States and internationally. P1 coverage will include live streaming of all race classes on its Facebook page.
Offshore Powerboat Racing
The sport originated at the start of the last century, with a cross-Channel race in 1904 being followed by the formation of the American Power Boat Association (APBA) and the first US recorded race in 1911 in California. It increased in popularity in the United States over the next few years but its growth in Europe was disrupted by World War 1. The 1908 London Summer Olympics is famous for hosting the first and only powerboat racing events in Olympic history. Over the period 1927-35 there was a huge interest in racing in Europe both on the sea and on freshwater rivers and likes. The sport entered the modern era in the 1960s and then in the 1980s came the catamaran and "superboat" era, with the different categories of boats multiplying far beyond the four classes that were common in the 1960s and 70s. For the first time in 30 years, offshore racing in the United States is now under one sanctioning body — APBA.