Powerboat P1 is the fastest growing marine motorsport series in the world and has a long term commitment to growing and developing the sport of power boating at all levels. The Powerboat P1 team works closely with the sports governing bodies, the UIM, APBA and the IJSBA. P1 has delivered more than 85 world championship events in over twelve different countries for more than a decade.
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Fri 17 - Sun 19, May
Thu 30, May - 01, Jun
Fri 09 - Sun 11, Aug
Fri 23 - Sun 25, Aug
Fri 13 - Sun 15, Sep
Fri 18 - Sun 20, Oct
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I am thrilled to welcome back this exhilarating event to the Malibu of the Midwest. It not only showcases our city’s beautiful shoreline and Lake Michigan but also brings an opportunity for our talented local establishments and entrepreneurs to showcase their talents, further enriching the overall experience for our visitors and residents alike. These are some of the best summer events; start your engine, Sheboygan!
Ryan Sorenson
Sheboygan Mayor
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The 2nd Annual Sheboygan Midwest Challenge, produced by Powerboat P1 takes place this weekend August 9-11, and promises exhilarating powerboat racing on Lake Michigan. The weekend promises a festive atmosphere with two full days of world-class powerboat racing on Saturday and Sunday, featuring over 50 race teams competing for the checkered flag.
The fun begins on Friday, August 9, with a Downtown Block Party at City Green from 6-10 pm showcasing plenty of powerboats on display, concessions, and live music by the U.S. Army Rock Band at 6 pm and King of Mars at 7 pm. On Saturday race fans and teams are welcome to a Brat Fry at the Sheboygan Yacht Club from 11:00 am – 6:00 pm and enjoy a full day of powerboat racing action 11 am – 4 pm. On Sunday opening ceremonies begin at 10 am with a flyover by the US Air Force Aerial Events Team followed by non-stop racing action until 3 pm, with the Race Awards Ceremony rounding out the weekend at 5 pm in the VIP area. The best viewing area is along the lakefront at the end of South Pier Drive. Throughout the weekend, race teams will be on display in Deland Park with free shuttles to the event from various locations.
VIP tickets are still available, and this year’s VIP viewing experience offers upgraded amenities for guests, a live stream of all the race action, expanded seating options, and enhanced dining and beverage selections with a cashless experience making purchases a breeze. Corporate hospitality areas are also still available. Christy Masters, Hospitality Director shared, “We aim to create a memorable experience for race fans and attract more people to this thrilling sport.”
Last year’s event generated an estimated $4.7 Million in economic impact and attracted 43,000 visitors to the area. It not only boosted the local economy but also significantly raised the profile of Sheboygan, with Powerboat P1’s national and international television coverage showcasing the city’s many attractions to a worldwide audience of more than 230 million homes. Sheboygan Mayor, Ryan Sorenson, shared, "I am thrilled to welcome back this exhilarating event to the Malibu of the Midwest. It not only showcases our city’s beautiful shoreline and Lake Michigan but also brings an opportunity for our talented local establishments and entrepreneurs to showcase their talents, further enriching the overall experience for our visitors and residents alike. These are some of the best summer events; start your engine, Sheboygan!"
Community partners for the event include Visit Sheboygan, the City of Sheboygan, Mercury Racing, and the Sheboygan County Chamber. Net proceeds raised from this year’s event benefit will benefit the P1 Marine Foundation, a non-profit that focuses on conservation by raising awareness of threats to our oceans, supporting research, and providing youth scholarships for students going into the field of marine conservation.
Sheboygan received the APBA Best Race Site Award last year for hosting the inaugural Midwest Challenge. It is the third event in this year’s P1 Offshore series following races in Cocoa Beach, FL, and Lake of the Ozarks. Additional races include Sarasota, FL in September and St. Petersburg, FL in October.
The event is free to watch, and is great family entertainment, so come on down and join us!
Event Info Hospitality Experiences Book your hotel here! Become a Vendor Entry List 2024 Standings Event Map Dynamic Map Park and Ride
Boat Photos: Ronny Mac ronnymac.com
Sheboygan Photos: SCEDC/City of Sheboygan supplied
